Are you able to provide case studies of successes with other advertisers? 

As you are aware there are successful non-interactive video programs implemented in NYC taxis, TVGs uniqueness is being 100% interactive.  Currently our programs are successfully utilized in Miami and the Caribbean and have had a tremendous impact on where people choose to go.

The most reliable evidence is that, over the past six years we have retained virtually all of our advertisers. We have testimonials from the Intercontinental, one of the largest Hotels in Miami.

How are you able to price so much lower than competitors? 

Our competitors are using the traditional commercial advertising model with large overheads and a significant cost of doing business from both the creative (licensing and royalty fees) and the media purchasing side of distribution.

TVG designed, developed and owns the proprietary software for this program and has an efficient staff that works in multiple markets. In addition, TVG has an “in house” Production Company. All of these factors allow us to save our clients tens of thousands of dollars.

What are the statistics for how often the unit is turned off by the rider?  

Based on Digital Dispatch, the number is 5% but that is due to its current format. The new Taxi Video Guide program is less intrusive and controlled by the user therefore we expect that number to be even lower.

With the exclusive placement what if the rider doesn’t select the correct category?   

TVG's program was designed to be user friendly, if a rider presses the wrong button it is very simple to return to the intended content.

What if no one touches the screen?

Good question. This illustrates the powerful value of our program.  If no one touches the screen, a loop of all the videos will play. When a passenger enters a taxi, the meter is activated and the video loop will begin to play from the point of where it left off with the last passenger. 

Each video will be 20-seconds long and shown on 1200 taxi screens.  The average taxi ride will be 14 minutes. 

If we disregard the first minute and last minute, in a typical ride, the rider/s will view 36 videos.  Since there will be a maximum of 100 videos, your video will be shown again on average every 4th ride. 

Let’s explore a little further what that means.  Each of the 1200 taxis takes on average 32 paid trips per day with a typical load of 1.75 people. Therefore, on average your video will be played 9600 times each day and seen by approximately 16,800 riders!   Let’s dig a little deeper. 

Your video will be in rotation for 46 weeks or 322 days.  During that 46 week run, your video will be shown approximately 3 Million+ times and seen by approximately 5 million riders!