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The New York Taxi and Limousine Commission

Has determined through a survey of ridership that New York Cab Riders wanted "Helpful information about local restaurants, shops, and other entertainment information that helps them plan their day and get the most value for the money they spend while running around town or taking in the sights of the greatest city in America.”

What Does Taxi Video Guide Advertising Do For Your Business?

  • Advertising to upscale consumers that is captive, targeted and measurable.
  • Interactive Video in 1,200 New York City Taxis .
  • 55 Riders per day in each cab .
  • 66,000 Riders Per Day .
  • 70% of these cab riders are young, educated and affluent Manhattan residents (see demographic data, below) .
  • 70% of Riders average 14 minutes per ride.
  • 30% of Riders average 30 minutes per ride.
  • Program runs for 46 consecutive weeks beginning October, 2009.

 

Delivering a Highly Coveted Demographic

  • Age: 68% of Taxi Riders are between the ages of 28 to 54
  • Income:
  • 57% enjoy a Household Income of $75,000 +
  • 46% enjoy a Household Income of $100,000 +
  • 7% enjoy a Household Income of $150,000 +
  • Education: 59% are College Graduates +
  • Occupation: 64% are Professional/Management
  • Gender : 51% Female; 49% Male
  • Passenger Load: 1.4 Riders per Fare.

 

Advanced, Customer Centric tracking; both in Taxi and Online

TVG will implement a text code number for passengers to text to and receive in return an exclusive special
offer from the advertiser in the form of a virtual e-ticket/coupon which, when printed out, will include a bar code number.

The unique "Text To" number will be provided to TVG by the Advertiser.

Advertisers, at their option, may provide TVG a dedicated phone number to be used exclusively in conjunction with the TVG program.

This number will ring through to TVG's fulfillment desk first, prior to ringin through to the advertiser.


TVG will offer and promote all incentives the advertiser offers. TVG will reconcile the reports from both the click
through program in Taxi and the internet on a bi-monthly basis.

Click here to get a prelimary overview of PIM navigation.

For more information visit our resources page or contact us at the email addresses and phone numbers listed here.

Testimonials

City Video Guide Miami & Caribbean Videos

We developed our video marketing expertise in partnership with HCP Aboard Publishing, a division of Aboard Publishing, which, in turn, is a subsidiary of the McClatchy Company, the nation's third largest newspaper chain.

Our Partner and our customers were very appreciative and complimentary of our efforts.

Read what they've said about us:

  HCP Aboard Publishing
Hotel Intercontinental
Concierge Association

 
 
 
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